Top 5 Books and Reference Apps in New Zealand Q4 2022

In Q4 2022, the top 5 Books and Reference applications on a unified platform in New Zealand showcased varying trends in downloads, revenue, and active users. The data, sourced from Sensor Tower, provides valuable insights into the performance of these apps.

Audible: Audio Entertainment experienced a steady increase in weekly revenue, peaking at approximately $34K in the week of December 5. Weekly downloads showed a mixed trend, starting at 3.2K at the end of September and fluctuating to a low of around 1.5K in late October, before climbing back to 2.9K in the final week of December. Active users remained relatively stable, fluctuating around 55K to 57K throughout the quarter.

Libby, the Library App maintained a consistent download rate, starting at 1.6K in late September and ending the quarter at 1.7K. Active users showed a gradual increase from approximately 18.4K to over 21K by the end of December, indicating growing user engagement.

Amazon Kindle saw a notable rise in weekly downloads towards the end of the quarter, increasing from 1K in September to nearly 1.9K in the last week of December. Active users demonstrated a similar trend, growing from around 25.7K to 27.4K by the end of the year.

YouVersion Bible App + Audio had a stable download rate, with a slight peak of 1K downloads in the final week of December. Active users fluctuated throughout the quarter, starting at 65.6K in late September, peaking at 70.6K in mid-October, and ending at 61.8K in December.

KJV Bible Now: Audio+Verse showed a varied download trend, starting at 485 in late September, dipping to 169 in mid-October, and rising again to 380 by the end of December. Active users saw a steady increase, growing from approximately 1.6K to 2.6K over the quarter.

For more detailed insights and trends, visit Sensor Tower.